What is difference between spend and social_spend in Facebook Ads API? -


working facebook marketing api - https://developers.facebook.com/docs/marketing-api/insights/fields/v2.7

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what difference between spend , social_spend?

i assume spend total, , social spend out subset of spend. have search, , read , googled , can't find straight answer.

you correct in social_spend subset of 'spend'.

'spend' total have spent on object you're querying.

social_spend subset of budget went towards stories due people liking/commenting/sharing on object. example, may have seen video on news feed showed because 1 of friends liked it. social_spend owner of video increase.


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